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本帖最后由 实习版主3 于 2018-7-9 13:51 编辑 ) e2 ^4 Z* v0 B" u' N. Q
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澳门菠菜业回暖无期 银河娱乐培育新贵宾
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澳门菠菜行业的不景气走过了第二个年头,10年来靠重点吸引天朝贵宾赌客而获益最多的一家DC运营商正转变策略,试图吸引一群“非常重要的客人来提振非菠菜业务收入。银河娱乐正以免费享受酒店住宿和度假村设施来吸引出手豪放的购物者,而部份优惠原本只有贵宾赌客才享受得到。6 p6 t+ q/ ~% x% I
- t& h! F& A9 T: N; t2 j5 V: b “赌客或者购物者都可以是贵宾。”首席行销员克莱顿(Kevin Clayton)表示。“虽然贵宾赌客仍是澳门重要的收入来源,但该公司也在重新定义贵宾范畴。”做出这些举动正值银河娱乐高端客户流失,经营利润率萎缩。过去10年间,在面向天朝贵宾赌客的业务推动下,澳门超越拉斯维加斯成为全球最大的菠菜中心,而从2014年开始,由于天朝反腐活动打击了贵宾业务,澳门菠菜业的状况就此一落千丈。' M7 t( s0 F- x$ _$ Z8 O
* W/ [! [/ Y2 x& }- W 银河娱乐股价周四一度下跌0.8%至23.90港元,年内跌幅扩大至2%,同期恒生指数下跌3%。银河娱乐2015年下跌44%,彭博行业研究的澳门菠菜指数同期下跌46%。
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