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5 万美金买1款Tiffany “NFTiff”项链 是投资品还是奢侈品
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8月1日，著名的珠宝品牌Tiffany&Co.在推特上发了一条推特，宣布即将与Crypto Punk联名推出一款价值30 ETH的项链——NFTiff！ 
这条项链的吊坠将会采用Crypto Punk的头像设计，通过全手工制作将30颗钻石镶嵌在一条18K黄金或玫瑰金链里，将NFT提升到另一个新层次和水平。 全球限量250个NFTiff注定价值不菲，感兴趣的玩家需要预先通过指定的网址铸造NFTiff，再兑换成精致的项链。 很多人觉得这只是另一种形式的高级奢侈品，不过换个角度来看，如果你成功铸造到NFTiff，或许可以为你手中的Crypto Punk增值！ 上面的视频中展示了其中一个Punk的demo，250个限量名额只有Punk Holder可以进行兑换。玩家可以将自己的Punk用来匹配打造一款一模一样的项链。 NFTiff是否值30ETH呢？ 按照ETH目前市价来算，30ETH约48000美金，我们先从项链本身的价值层面来看，据官方介绍这款项链由纯18k玫瑰金制作，镶嵌30颗不同颜色的宝石，再加上diamonds钻石，是一款由钻石和宝石组合起来的一款高约3cm，宽约2-3cm的项链。 
单从项链价值来看肯定不值48,000美金。当然这款项链由Tiffany私人定制，还需要额外考虑品牌溢价和定制费用。 Tiffany与Crypto Punk 想要预测NFTiff后期的发展方向，必须先了解此次跨界合作的始末，Tiffany与Crypto Punk的渊源要从Tiffany的CEO Alex说起。 4月1日，Tiffany蹭着愚人节的热度，在一个开玩笑似的营销梗的包装下，推出了“TiffCoin”加密货币。 
紧接着副总裁Alexandre Arnault，将他花费41.6万美元入手的CryptoPunk头像进行了实物化，制作了第一个CryptoPunk#3167的肖像吊坠。 当时他将吊坠晒出并发起投票询问其他持有者是否也想拥有自己的Tiffany吊坠，引起粉丝们、NFT收藏者的蠢蠢欲动。CEO本人就是NFT玩家，更直接促成了NFTiff企划的诞生。 
下图中的手表TAG Heuer是一款可以链接钱包的名表。玩家所拥有的NFT可以直接显示到手表上，从社交媒体中可以看出Alex是Crypto Punk的忠粉。 
Alex除了Tiffany的CEO之外还有另一个身份，LVMH Group是世界上最大的奢侈品牌集团，从维基百科中我们可以找到，包括LV、Christian Dior、Fendi等一些我们耳熟能详的奢侈品牌都是其旗下子品牌。LVMH Group创始人为Bernard Arnault，Alex则是其子女之一，我们前面所提到的TAG Heuer品牌手表的CEO则是其另一位儿子。 
以上几点可以看出目前一些奢侈品牌已经开始进行NFT方向的尝试，如果此次250款NFTiff全部售罄的话，约为1200万美金，将是一笔不菲的收入。 对玩家来说，如果是一些优质Punk还是值得参与的。后期将项链和Crypto Punk进行捆绑销售的话，或许会获得不错的收益，如果是Floor Punk的玩家就不太建议参与，相对来说Floor Punk未来预期价值的赋能较低。 总结 鉴于加密货币/NFT市场从年初至今已经暴跌了54%，Tiffany此举可谓是相当大胆。8月4日据NFTGo.io最新数据显示，当前蒂芙尼NFT“NFTiff”交易额已超14万美元，市值达到788万美元。 未来NFTiff在二级市场是否会成倍升值我们不得而知，但此次Tiffany与Crypto Punk的合作已经将NFT在奢侈品界搬到台前，未来是否会有更多奢侈品牌加入，我们一起拭目以待。 来源：金色财经 |
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