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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 ! _# a% ^" }( `( Q9 I, e
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 / c; c" L8 _4 b3 U- ~ Q
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。 " E5 s8 D1 z- M# \+ }
创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 % l8 U3 `; r# {9 C7 R0 P
外观尺寸：高1,380米×宽316米；总面积436, 250平方米 ) p6 \$ \( O k& X% n8 T, |* Y
广告牌面积相当于： # a9 I. L4 s: c9 _4 h
-- 50个足球场
- n! x. {1 Q/ ?6 f-- 651个网球场 5 }, f7 E8 ^2 o
-- 62个伦敦特拉法加广场 (Trafalgar Square)
& N7 `9 H3 O0 q; z你可以在这里塞下约4,847,222个足球
/ R2 Y# j! |( S" t1 i: k, M或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 ; T q: i0 \- O U- F/ s
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或 7 Q: t( k8 I8 w1 k" X
-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍 5 ~0 J& Y% {. J4 Y
-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 . i, q7 D. t4 e1 W0 U7 y
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。 # ^- f4 ~- c8 L! W* v+ ]( I1 e
-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
* U2 M: I# m: b3 m# F 字母的大小：44米高×21至41米宽 : Q8 o- V6 D2 n) Z
使用的植物： % k! L r9 o3 A2 P
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子）
; Q- }" }9 d7 r3 k% K7 O“FOOTBALL” = 草坪（40千克种子）
3 q, A* ]( l/ i5 ?“AND” = 法国金盏花（超过53,000株） ! o& P- M4 J6 {3 r# Z. ^
“STILL” = 罂粟（10千克种子）
% K2 m- E8 T8 ?! f# W' _) Z“FOR” = 泥土 - n% T% P& q, @) L' o4 L( g' @
镶边 = 甘菊（70千克种子） 9 \- y' Y% G* E: {
背景 = 小麦（9吨种子）
) h1 V- v6 q1 V( F" |+ J‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽
/ ]* Z7 b$ A- E k! O: q 时间框架： / [$ ] |! y5 i' ]$ K
2008年2月18日，测量场地 4 o, |# V: m$ f3 C4 X! G& [0 a& e: A
2008年2月28日，播种甘菊和小麦
/ D- N2 X: J1 y# T/ |2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 9 n6 p- ^" L$ |" m$ ]) c, w# r/ q
2008年3月25日，种植草坪
" j0 o3 a6 M* n' I. k7 P2008年4月7日，播种油菜、芥菜和三叶草 4 h9 L5 a6 C1 O# t& N/ l3 u
2008年5月15日，栽种法国金盏花 1 ]6 M& q8 F% x6 q; y
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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