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彩票促销植入“威客” 节约宣传费用或超过60%
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5月18日至8月18日，江西省福彩中心举办凡刮中“欢乐嘉年华”彩票四等奖(含)以上者，除获得奖金外，再送32英寸LED液晶电视活动。中奖的彩民须在8月18日前办理相关手续，否则作取消实物奖资格。
; v2 J# |+ y* F6 x5 J& W3 ~ 以往类似活动的海报设计，即使找长期合作的广告公司也要花费至少800元，且前后耗时月余。而省福彩中心通过“威客”网站，发出招标，仅用5天时间，花费300元，就找到了满意的海报设计。& q; ^8 G( @+ B, y8 k
“仅用5天时间，花了300元，我们满意的海报就设计好了。”江西省福彩中心即开票部孙英女士告诉记者，比起过去找广告公司，在“威客”网站发布招标项目，既省钱又省时。而且，设计方案的提供者均是有一定设计水平的专业人员，设计质量也有保证。- T+ f: I! g, ?/ N! J9 R$ @# K( V) H( G
据孙英介绍，以前做活动设计海报，即使长期合作的广告公司开价至少也要800元，第一次合作都要1000多元，好一些的公司要2000多元。今年2月底，设计一款“红楼探秘”的海报，广告公司开价800元，但由于对彩票业不熟悉，前后沟通了近一个月，最后还是不了了之。现在，通过“威客”发布任务这种方式，仅花费300元耗时5天，大大提高了效率节省了经费。1 N5 l7 o2 C0 _8 t) |
“这样的尝试已经有4、5次了，收效都不错。”孙英说，如江西自然风光票面设计(因故未能发行);福彩公益行舞台背景;江西省福彩刮刮乐一等奖中奖海报和这次的欢乐嘉年华活动，以上这些设计的费用都是300元，且耗时均不超过5天。
3 r5 K4 l H4 j; B; } 孙英补充说：“每次招标我们都会在‘威客’网站上提出具体要求。”例如，这次海报规格大小;主题“欢乐嘉年华”，中25万元大奖，送液晶电视(要用艺术字体并放大)等等。然后看谁的设计最贴近我们的要求，他就是中标者。
, }$ J. O* a) ? 闫家富，家住内蒙古海拉尔。他就是此次江西“欢乐嘉年华”活动中标者。他告诉记者，自己以前是学习计算机的，后来自学平面、3D设计。曾在一家广告公司任职。这次他能够中标，是从51个参与投标的作品中胜出。“也挺不容易的。”闫家富说，自己参加过10多次竞标了，中标过两次，除了福彩中心这次，还有一次是设计一所驾校的宣传单。
* G3 }( S, I* t 谈到为什么自己能中标他说，自己在色彩和整体设计运用上比较好，没中标的人可能是没有注意到福彩中心提出的海报设计整体要清爽。“我用了整体色调蓝色，而其他投标者都用了彩票传统常用的红色。” |
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