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导语:疫情之下,线下体育停摆。BOB打造的链上体育生态,不仅拓展了体育产业的市场宽度,还创造了普通用户可以盈利的空间。" A! L- y: {) q
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* M4 _- @9 k& K2 t2 k1 _实体体育产业身陷瓶颈
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+ A5 r# e- m3 ?9 a体育产业作为国民经济的一个部门,具有与其他产业相同的共性,即注重市场效益、讲求经济效益,同时又具有不同于其他产业部门的特性。体育产品的重要功能还在于提高居民身体素质、发展社会生产、振奋民族精神、实现个人的全面发展和社会文明的全面进步。 " X0 [; I0 x g7 b9 h: _
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随着社会的发展人们对体育的需求日益增长,体育不仅不再是少数人的专利,也不再是仅仅为了身体健康需要的产品,随着体育事业的产业化日益完善,体育已经成为一种特殊的可供娱乐的消费品。 w, i) R( s, v8 y. T& ^
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但是自新冠流行以来,人际距离被严格限定,人群聚集被限控,人气提升被限制,使得以坪效度、人流量、转场率为命脉的体育产业遭受重创,自然对体育产业产生巨大的约束、阻滞、制约。体育一系列赛事相继延期或取消,疫情期间及疫情后实体体育产业的发展比较难,因为不确定性太多。
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BOB链上打造体育生态
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无论是体育部门,还是赛事公司,纷纷选择向“科技”主导的线上体育靠拢,云健身、线上赛等智能互联网+体育形式的体育产品不断涌现,丰富着广大市民的居家生活,提升着体育产业的含金量。
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线上线下融合的科技体育新模式,正在不断催生体育产业新业态。疫情防控常态化背景下,越来越多的人选择居家健身与户外运动相结合的方式进行锻炼,对于健身场馆的需求相应减少,一些经营性健身场所受到较大影响。
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BOB体育生态就是在这样的大环境下催生的新型体育竞技系统,与时俱进,利用AI(人工智能)、VR(虚拟现实)、IOT(物联网),区块链等新技术、新手段,基于互动性、场景化、体验性等原则,将体育活动与新技术相结合,升级智能化健身体验。 0 I. q% t M" n7 q" E* V
" F( x; r7 m' O# q0 Q* ~BOB Sport将建立一个强大的体育竞技生态系统。BOB体育竞技生态以独创的DEFI+DAO+元宇宙+自由协议股权模式,赋能全球体育爱好者和用户,真正的实现全球体育竞技生态的流通和用户行为的回归。 2 G* s3 ] w9 {& f( |' V
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BOB体育平台上每个月都有两万多场体育赛事,涵盖了篮球,足球,网球等等,这还不是BOB体育的全部特色,BOB体育更有140多种世界大型的电竞赛事, BOB能够提供专业的数据支持、技术支持及渠道支持,发挥体育营销的最大效益。 7 Q* S+ g; k4 l ]
2 r6 _1 s. L/ d. X结语:在我国具体育产业仍具备广阔的前景和发展潜力,尤其是在后疫情时代下体育数字化进程加速,BOB创新体育产品和服务迎来了良好机遇。BOB链上体育既能满足广大体育爱好者的需求又不违背体育精神,还可以让普通粉丝成为链上体育的受益者,打开了体育区块链新世界的大门。
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) @! C5 ~# o; k! s1 U: A来源:金色财经 |
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当前离线
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