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美2010财年彩票销量实现增长 超级百万促销量上升
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据当地媒体5日报道， 2010财年(2010年7月1日-2011年6月30日)美国印第安纳州彩票总收入相比2009财年增长了1%。但其主要创收彩票游戏销量却下降了近2%。
$ X" w$ G) F* L 彩票总销量较上财年增加
; q' {, z; E* \+ Q" s7 E 根据印第安纳州彩票委员会星期二公布的年度审计显示，该州在2010财年的彩票销售量达到了7.4亿美元，返还购彩者资金额为4.56亿美元。与2009财年7.33亿美元彩票销售额和4.53亿美元返还奖金额相比，2010财年的这两个数据都有所增加，但仍低于该州2008财年8.23亿美元的彩票销售额。
; v/ x- s* Y$ p% u* K6 S) h 即开型彩票一直深受印第安纳州人们的喜爱，在2010财年其仍稳坐最受欢迎彩票游戏头把交椅——它在这一财年为印第安纳州带来了4.65亿美元的彩票收入，相比2009财年的4.74亿美元的即开票销量，该数据有所下降。有相关人士把即开型彩票在2010财年销量的下滑，归咎为该州经济衰退的因素。8 N' R2 Q: e) L9 L8 q+ L U
联销乐透游戏销量持续上升- @9 ^* O$ _3 @: k
另外有所不同的是，印第安纳州于2010年2月开始上市销售多州联销的超级百万游戏，在2010财年，超级百万为该州带来了1200万美元的收入；而另一个快速开奖游戏基诺也为印第安纳带来了1000万美元的年销量——印第安纳基诺游戏是从80个号码里面选出10个来赢取最高头奖30万美元的中奖金额，该游戏也颇受欢迎。
) d4 \/ B C1 H: n) P2 X* i( { 除此之外，威力球游戏的年销售额也有所增长，其在2010财年的销售额为1.15亿美元，比2009财年增长了100万美元。
- q5 F, N. z1 K! |- Q 而其他彩票游戏2010财年的销量与2009财年相比，都略有下滑。其中，每日游戏的销量为6200万美元，下降了100万美元；印第安纳乐透彩的销量为5400万美元，下滑了100万美元；拉标签游戏的销量为900万美元，下降了200万美元；混合配游戏的销量则为600万美元，比2009财年下降了300万美元。$ q. b+ F' `; ^- g: u' H
营销宣传经费与前两财年持平- R$ i0 F) n j& k4 J# c* E
审计还显示，2010财年，印第安纳彩票委员会花在彩票宣传和营销上的费用一共为1100万美元，这与2008财年和2009财年委员会用于该州彩票营销和促销的费用一样多。( E' _- _& g# j3 H7 o% g, a
按照该州法律规定，彩票收入除去奖金支付和日常运营之外的费用，应转入该州ZF的一般基金。2010财年，印第安纳彩票委员会转入国家基金的费用为1.90亿美元，高于了2009财年的1.79亿美元。 |
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