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天津体彩即开型IVT销售终端走进站点
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[p=26, 2, left]近期，天津体彩即开型IVT销售终端逐渐走入销售网点，即开型体育彩票从入库、出库、发票、兑奖等一系列流程都将实现“智能化操作”，这不仅加快了即开票整体的流通速度，也提高了网点兑奖的安全系数，最大程度保障了网点和彩民的利益。[/p][p=26, 2, left] 即开型彩票，顾名思义，是指购买者在购买后，立即可获知中奖与否并可当即兑奖的一种彩票。由于这种彩票节奏快、即买即兑，无需等待时间，所以一经问世就引起了人们的浓厚兴趣，并迅速在全国各地发展开来。从1984年第一张“北京市第四届国际马拉松赛奖券”诞生后，被誉为彩票“轻骑兵”的即开型彩票便在天津落地生根，迄今已经风风雨雨走过了27个年头，为国家体育事业和社会公益事业做出了巨大贡献。[/p][p=26, 2, left] 在体育彩票发展历史上，即开型彩票就像是一个难以超越的“神话”，从1994年到2004年这10年间，不仅取得了高达122亿元的销售佳绩，还为广大彩民留下了诸多美好又精彩的回忆。每逢节假日或周末，广场上、闹市区总会聚集着一大群等待购买或正在刮奖的人群，大家争先恐后毫不谦让，临时搭起的高台上放着轿车、彩电等众多琳琅满目的奖品，让人眼花缭乱。据市体彩中心有关工作人员介绍：“当时的即开销售特别辛苦，每天从早上7点开始，一直工作到晚上7点，有时候甚至更晚，场场销售都极为火爆。”[/p][p=26, 2, left] 随着电脑型彩票的发展壮大，即开型彩票市场逐渐呈现萎缩趋势，大奖组销售模式存在的隐患和弊端也日益显露。2004年，即开型彩票遭遇了有史以来的最大“寒冬”，几近告别由它一手培育起来的天朝彩市。万众期待下，2008年4月25日，即开型体育彩票终于搭乘“奥运东风”，以崭新的面貌和高达65%的返奖率，再次站立在了即开彩市之巅。[/p][p=26, 2, left] 奥运主题即开票的上市，不但丰富了体育彩票的产品结构，同时也极大地满足了彩民支持奥运和购彩乐趣的需求，随后又陆续推出了“射门得奖”、“平安天朝”、“全民健身日”、“三重钻石”等几十余种。层出不穷的即开票种为津城彩市注入了新鲜活力，在彩民中掀起了一阵又一阵刮奖热潮。大拇指式的“顶呱刮”也因此成了家喻户晓的明星品牌。[/p][p=26, 2, left] 但是，纵观全球，即开型彩票的市场份额在四分之一左右，而天朝彩票市场近三年即开型彩票的市场份额仅为18%左右。可见，天朝的即开销售与国际上还存在一定的差距，其中主要的差距体现在销售渠道上。长期以来业内普遍认为，电脑彩票是技术含量较高的，而即开型彩票技术含量较低。现如今，天津即开型体育彩票再度大踏步前进，最新引进了科技含量颇高的IVT销售终端，在即开销售渠道上实现了与国际同步。[/p][p=26, 2, left] IVT设备的优势是显而易见的：其一，即开销售和兑奖流程全部由IVT控制，可避免以前人为因素带来的误差，提高了专管员的工作效率和专业程度；其二，IVT设备还能进行转账、激活、查询报表等操作，可随时了解即开票的销售情况，给网点带来了极大地便利；其三，从最初的人工兑奖转变为电子扫描，可以准确识别奖票真伪，降低了兑奖环节的风险性，有效保证了网点和彩民的利益。总之，科技终端IVT的使用势必将在天朝彩票史上留下辉煌的一笔，推动即开型体育彩票的飞速发展。[/p] |
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