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人们为什么买NFT? 我或许比较俗一点,我觉得当前阶段,最核心的需求,还是人们期待买入后能涨,能赚钱。 赚钱是人类经济活动中最大的需求,而这一点在币圈被1十倍、百倍放大了。 如果你告诉我你买小图片完全没有这个需求,项目方做NFT项目应该没有这个需要,那你可以获评慈善家了
理解了这个需求,就理清了什么NFT更容易归零: 如果项目方和玩家都用一些虚的东西,互相加油打气叫拿住的,就会归零。 但值得警惕,高端的骗局往往只需要朴素的包装。 比如给你宣传这东西有某种文化,别人会喜欢,是一种高端的拿住,本质还是一样。 高端骗局归零会需要更长一点点时间
比如:有人认为某些项目是蓝筹,因为传达一种这样或那样的文化,其实,不过是一种高端的归零。 很多人不懂文化,文化不是我们强行给予、自我想象出来的东西,也不是随便搞个线下聚会、做件文化衫就叫文化。 认为这些东西是文化,是没有文化的表现。 有人说文化是涨出来的,这已经是丧心病狂了
所以,文化不是天然出现的,而是在多方合力作用下才能形成。 项目方、玩家、设计本身、未来路线、传播力影响力等,每一点都很重要。 项目方没了,靠玩家互相CX,毫无意义,就像网络热词或热点,结局都是一阵风。 好的基础、好的传播、好的氛围,这一切都离不开综合的运作
在文化上最懂并有实招的,但表现也一般,因为定位不鲜明、节奏也不够快。它代表了什么?怎么让更多人知道?出音乐专辑能不能有爆炸效应。 当然,它已经是所有项目中在这一点上做得最好的。 mfers这种“屏幕前的自己”文化,你愿意出几百? goblin这种怪异文化,你觉得值多少?
我最近研究了2个归零小图片
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