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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。
- T; O6 d; R) v. {$ z 该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 4 `, L" y& _: y N z. J
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。 3 w1 @; f; n1 x, l+ l/ p5 [; `
创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 ) h) p/ g ?0 O2 ~5 u
外观尺寸：高1,380米×宽316米；总面积436, 250平方米
k* e& [3 s4 G; w% I& k& l 广告牌面积相当于：
9 F: X7 S" f1 }0 A6 i7 [* o-- 50个足球场
. P% M8 S; s$ Y# y-- 651个网球场
0 _5 W A, z$ e% v9 Z; W-- 62个伦敦特拉法加广场 (Trafalgar Square)
$ N. ~4 w3 K( K: W6 K' n你可以在这里塞下约4,847,222个足球
0 ^* z6 y5 x2 [% C( y或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 7 Y) f9 \9 ^" y9 I3 W# I7 I" T3 L3 J' \
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
, k5 g" o) w/ G* H-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍 + p- I. J2 O9 G0 E/ R
-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍
; a: Q3 p) E: E2 x' @* ^ m-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。 ! I6 C y) @* Y% X
-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
' g1 v5 b9 v! G6 P& J; C0 e$ r 字母的大小：44米高×21至41米宽 / g0 i" `7 C8 D2 H( d
使用的植物： 4 ]- b5 W7 Z5 z) _1 v' ]
“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子） c# J" H4 J9 a9 G! h/ n' Y
“FOOTBALL” = 草坪（40千克种子） " J- M4 Q4 J5 l* S0 L6 d" M
“AND” = 法国金盏花（超过53,000株） . I. G" ~9 w/ p5 Z d
“STILL” = 罂粟（10千克种子） ! n% U$ X# d) D
“FOR” = 泥土 " z: u$ N( K! l0 L$ A+ W7 g
镶边 = 甘菊（70千克种子）
( d" ~+ U0 D5 T/ G' ?- S+ C5 P背景 = 小麦（9吨种子） ! T- e, ?. L; \6 u
‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽 4 y* |0 X/ \4 J; z
时间框架： $ m& I5 P3 \2 r0 t) h
2008年2月18日，测量场地
* g3 B; L, n! [& R2008年2月28日，播种甘菊和小麦 ' g" W7 K& r- C5 s- g4 v4 d& W
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语 ; ^) w9 H1 f) d5 N V# i3 O
2008年3月25日，种植草坪 " l% E& @$ _& w; t: b# T# A; M
2008年4月7日，播种油菜、芥菜和三叶草 ) j4 a; n. C+ j& ?3 n
2008年5月15日，栽种法国金盏花
! `* p( `0 X& \ ^; X2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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