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1-8月刮刮乐销132亿 增长39%
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[color=#000][font=Simsun][p=30, 2, left]近日，财政部公布了2011年8月份全国个类型彩票销售情况。数据显示八月份福利彩票共销售106.53亿元，同比增加25.6亿元，增长31.6%。其中网点即开型彩票销售额同比增长39.8%，达到15.42亿元。今年1—8月份累计132.56亿元，同比增长49.1%。[/p][p=30, 2, left]: K' H" f" o3 R: o$ a( C6 U
[b]各地多种营销促刮刮乐销量上涨
( M6 G+ j; u0 l: ?% W, ~$ I) d[/b] 据财政部公布的数据显示，8月份刮刮乐销量为15.42亿元，与上一年同期相比，增加了4.39亿元，同比增长39.8%。8月份刮刮乐销量同比增长幅度较高的重要原因有应时、应景推出主题彩票满足彩民的需求、搭车博览会演出以及各地市推出的多种营销活动等。
- {2 y5 c) _! A$ M [/p][p=30, 2, left] 福彩即开票进驻婚博会，搭车文艺演出的营销手段已开始日渐进入人们的眼帘，随着这种模式受到广泛彩民的喜爱和欢迎，这种模式成为即开票寻求全新增长点的一次成功尝试。8月22日合肥市第七届婚庆博览会落幕，福彩“刮刮乐”结束了第一次博展会亮相，合肥福彩“刮刮乐”搭车婚博会在合肥尚属首例，但从现场火爆的程度却是始料未及。合肥刮刮乐在会展中主推与婚庆相关的“爱情密码”、“美好生活”、“富贵有余”彩票，为期一天的活动现场卖出了2万余元。在取得销量的同时，更加强了福彩“刮刮乐”的宣传。 f; Z/ I' V6 s
[/p][p=30, 2, left][b]各地新票上市 迎合市场需求促销量
8 }+ A5 } u* O8 o[/b] 自今年上半年福彩即开票“刮刮乐”的品种结构进一步优化，8月份各地上市的福彩“刮刮乐”新票层出不穷，多种新票集中上市，新鲜多样的玩法吸引彩民“尝鲜”，在一定程度上促进了销量的提升。例如贵州福彩在8月同时推出五款新票种“美好生活”、“财富之旅”、“金色土地”、“神笔马良”、“中状元”。为彩民提供了多样的选择和更丰富的玩法，契合了彩民尝鲜的心理。8月中旬，迎合现今网络益智型小游戏的刮刮乐游戏“数字达人”空降辽宁，与网络款“数字达人”相比，福彩刮刮乐“数字达人”不仅为能为每天坐在办公室的上班族们的业余生活增加乐趣，并有机会中得5万元大奖。2 m3 I" s$ d! N( i- u
“五一”婚庆高峰过后，近期婚庆热度依然不减，迎合市场需求的婚庆主题彩票“永结同心”走俏长春。8月中旬在长春推出的福彩刮刮乐“永结同心”，一上市便深受欢迎。婚礼现场新人们给来宾发放刮刮乐彩票，既能婚托婚礼现场气氛，又能给来宾们送去祝福，更有幸运的亲朋中得数百万大奖，实乃一举三得。[/p][/font][/color] |
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