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竞猜型体育彩票销量突破100亿 竞彩网点过万家
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10月12日，竞猜型体育彩票2010年总销量已达100.28亿元，其中传统[url=http://sports.sohu.com/zuqiucaipiao.shtml][color=#004276]足彩[/color][/url]([url=http://product.sports.sohu.com/search/?word=足彩][color=#004276]足彩宝典[/color][/url],[url=http://sports.sohu.com/s2004/zucaiyuce.shtml][color=#004276]足彩预测[/color][/url]，[url=http://sports.sohu.com/kaijiang/][color=#004276]足彩开奖[/color][/url])销量45.55亿元，竞彩销量37.02亿元，传统单场销量17.71亿元，竞猜型彩票提前80天完成全年销售100亿元的目标。$ |4 I) Z0 B3 p B: F
传统足彩是竞猜型彩票三类游戏中销量最高的彩种，占据总销售额的45%以上。进入2010年后，传统足彩在赛事允许的范围内，最大程度增加了奖期，从而实现了总销量的增长。在南非的带动下，传统单场的销量也有显著提升，已经从过去的小众玩法逐渐进入主流，17.71亿元的销售额创造了历史新高。
% }! ]# ^. D" u: z; Z/ O 竞彩是竞猜型体育彩票销量增长的生力军，玩法丰富、趣味性强、中奖容易的特色吸引了大量的新彩民。从今年3月开始，竞彩即进入发展快车道，销量和网点数量均快速增长。今年3月、4月和5月，竞彩的销售额分别为1.8亿、2.6亿和3亿元；进入6月，在南非世界杯的带动下，竞彩6月、7月的销售额高达8.5亿和7.4亿元；南非世界杯结束后，竞彩销量仍保持高位，8月、9月的销售额分别达到4.6和5亿元。在网点建设方面，竞彩仅用了10个月时间就完成了从1200家到10000家的扩张，截至10月11日，全国已授权开售的竞彩网点共计10041家，覆盖全国30个省市共360多个城市。
$ |& m/ m' W7 M 南非世界杯对竞猜型彩票的拉动效应也不可小视，世界杯比赛的巨大影响力激发了彩民的参与热情，在6月11日到7月11日期间，全国共销售竞猜型彩票22.3亿元，日销量、周销量都创造了竞猜型彩票历史最高水平，南非世界杯让竞猜型彩票在销售额、网点数量、彩民群体的几个方面都有了大幅度的提升。3 a- W$ X- I a
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