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必发Betfair创造史上最大广告 迎接造访维也纳的球迷
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全球最大的广告牌吸引了乘飞机抵达维也纳机场 (Vienna Airport) 来观看2008欧洲杯 (Euro 2008) 决赛的球迷的注意力。 ( s: U1 b% l7 p
该广告覆盖50个足球场大小的面积。网络博彩公司 Betfair 在过去的四个月中种植不同种类的植物从而拼出了 “NO.1 FOR FOOTBALL AND STILL GROWING!” 的广告词。Guinness Book of World Records(TM)（《吉尼斯世界纪录大全》）现已正式将该广告评定为迄今最大的广告。 , D% Y# K1 _) ^5 x% ^* q! z
该广告长1,380米、宽316米，总面积436,000平方米，是当地农民和园艺家自2月份至今在田地里的辛劳成果，可以在最后接近维也纳国际机场 (Vienna International Airport) 时看到。该广告的官方纪录名称为”The World’s Largest Advertising Hoarding”（全球最大的广告牌）。
/ |5 F) w+ C* ^) Z( j3 W8 t 创造这个广告牌消耗了9吨小麦种、53,000株金盏花、1.5千米棉花网以及油菜、甘菊、芥菜、三叶草、罂粟和草坪。每个字母’高’44米宽41米。 $ B8 v; B' i6 R% B9 |, E0 n
外观尺寸：高1,380米×宽316米；总面积436, 250平方米 2 g2 z$ E; f d- }( [- u3 o
广告牌面积相当于：
8 ^- X% _9 l( D& b-- 50个足球场
" Y0 F) ], {8 W8 W# S8 I-- 651个网球场 ; s: T1 @/ h$ F t
-- 62个伦敦特拉法加广场 (Trafalgar Square) 7 u ~- o7 x4 ?# M3 ^! r- x3 a
你可以在这里塞下约4,847,222个足球 " ^. d, I+ n6 _. N/ t* f% y/ g$ q3 N
或是维也纳恩斯特-哈佩尔球场 (Ernst Happel Stadion)（决赛场地）的8.9倍大。 / `& j; i( k! m
长度相当于埃菲尔铁塔 (Eiffel Tower) 横躺下来的4.2倍，或
E- D8 A0 f0 `-- 伦敦金丝雀码头 (Canary Wharf) 塔高的5.7倍
% F: o, j$ W5 ~7 |% f-- 伦敦“小黄瓜” (Gherkins) 大厦的7.5倍 9 l( L8 U9 A* }+ P1 \% w* e
-- 迪拜塔 (Burj Dubai)（竣工之时将是世界最高建筑）的1.7倍。
# Z4 o ~+ ^) \; U-- 135辆伦敦 Routemaster 巴士（长度），按宽度则为314辆
% v$ _) s4 n( b/ K* |4 L, L, D 字母的大小：44米高×21至41米宽
/ w8 s" z4 [; ]9 S 使用的植物：
( s! h. f, q! m7 e) E$ a“No.1” 和 “GROWING” = 油菜（8千克种子）+ 芥菜（10千克种子）
2 P/ M3 u w$ U; T: U+ E“FOOTBALL” = 草坪（40千克种子） . D+ Z* m1 u4 S: d
“AND” = 法国金盏花（超过53,000株）
* |9 w6 F: Z% V* H- Q* w“STILL” = 罂粟（10千克种子） 6 C% f0 o+ s) y& ^( }" Z
“FOR” = 泥土
: r/ C$ H" Q4 K镶边 = 甘菊（70千克种子）
% A& i/ I3 R- `* T; y& V背景 = 小麦（9吨种子）
1 } c4 j, F4 h/ Y9 X! g" y' \‘Betfair’图标 = 棉花 -- 1.5千米×5.8米宽 ) t5 e9 A* z& c: I* Z! U
时间框架：
/ G) G7 I* v7 h2008年2月18日，测量场地 2 U5 ]. { R5 i/ D
2008年2月28日，播种甘菊和小麦 0 d1 Y; b4 |3 I2 f! e
2008年3月上旬，测量字母，总测量点达650处，为期两天。接着耕出标语
; } r4 V! n. f" r2008年3月25日，种植草坪
4 ^" U: l \. e5 Q! n: q2008年4月7日，播种油菜、芥菜和三叶草
R0 N% G9 I. _6 {( ]2008年5月15日，栽种法国金盏花 ' n) a/ ^3 L" ^' b4 K/ v9 U4 w1 a& {) N/ Y
2008年6月1日，用石灰和棉花土工膜创作 Betfair 图标 [ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200001.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200002.jpg[ALIGN=center]http://www.bctong.net/xsnews/upimages/200806200003.jpg |
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