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彩民结构:年轻人最舍得花钱 低收入者目的明确
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继续上班,心态平静。高调请客,不避亲友。想花就花,光明正大。这是大部分年轻彩民中奖后的姿态。随着越来越多年轻大奖得主的出现,彩市的魅力被他们演绎得愈发光鲜。大奖彩民的年轻化,使得公益健康的消费观念越来越深入民心。8 B$ _8 G; H. e& O, H9 b
[b]年轻人中奖运高升[/b]" m+ b1 }5 t) U  J/ k
不到20岁,就有3000万元身家。他不是富二代,不是华尔街的股市奇俊,不是硅谷的IT神童,只是一位普通的天朝彩民。他漫不经心地选出一注双色球号码,手中拿着10元,干脆就买5注吧,也不用找零这么麻烦。于是,一夜之间,他就成了3110万元大奖得主。2 Z( _3 s( }) v6 l0 r( U
这是发生在前不久双色球第2011078期的事情,中奖的是广州小伙子小李。以家人的生日日期组合成投注号码,中了奖以后需要家人陪他去领奖,这些举动都表明他的年轻。他选了“09”作蓝色球号码,正是因为自己是90后。去年年底,广州一名90后年轻人中奖500万元,立即买房买车孝顺父母。不到一年,就轮到了小李,而且奖金更是丰厚得多。' n# E9 r* j6 R* i
与小李相比,此前不久中得双色球第2010068期1110万元大奖的四川德阳小伙子小方则“老成”多了。他老练地戴着棒球帽和墨镜去兑奖,领奖后表示,要继续上班,继续生活在德阳。他和家人都喜欢简单的生活,不希望被打乱。深圳597万元双色球大奖得主刘小姐也和小李有着同样的心态。30岁出头的她觉得买彩票是一种生活习惯,中了奖也算一个惊喜,但不会对日常生活发生多大的影响。9 N" v+ y0 {" e. F
随着彩民群体的年轻化,年轻人中奖的喜事也越来越多。今年“七夕”佳节,无锡小伙子小陈可谓三喜临门。一喜事他留学归来,二喜是中了千万元大奖,三喜是新婚大喜。小陈说,在国外生活多年,也买过彩票,没想到还是国内的彩票容易中。这次中了1000万元,可以风风光光地迎娶心上人了。$ i7 A% D3 f8 h& R
[b]“刮刮乐”垂青90后[/b], r; Q( B+ ~( V3 Q, _( C( I; Y
年轻人除了频频斩获双色球大奖,在“刮刮乐”阵营中也战果丰硕。也许是这种随心所欲,随时随地能玩的游戏,本来就特别符合年轻人的个性。' ~% c. E" v% J/ G- _! Q
刚满20岁的小丁从河北老家到北京不到一年,就玩刮刮乐中了10万元。10万元不算大奖,但足以坚定了小丁在北京奋斗的信心。他说:“这是老天给我的机会,我一定会努力工作,在京城立住脚。”. J' w/ T/ F5 V9 |
与小丁同姓的一位东莞彩民,也幸运中了刮刮乐10万元。这位东莞小丁把奖金送给母亲作为母亲节礼物,却被老妈骂他恶作剧。老妈说:“哪有那么容易中奖的!天上掉馅饼啊?”搞到他哭笑不得。后经姐姐证实,母亲才相信,一家人皆大欢喜。
2 C" w9 u4 C/ D1 I. n几天前,又有一位梅州90后小伙字玩刮刮乐中了10万元,心情大好,请同事们大吃一顿。
, W2 ~3 w8 c2 j7 F) _, n5 y[b]年轻彩民最舍得花钱[/b]4 k. L5 X! N  m- N
随着年轻彩民、白领彩民、高端彩民人数的壮大,天朝彩民结构渐渐发生了变化。目前,彩民群体大致分为三类。
: V7 E0 G: h1 @( z  w一是高收入彩民,包括企业老总、知识分子、白领人士等,个人月收入通常在5000元以上,年龄在30至40岁之间,有本科以上学历的占七成左右。他们买彩票的目的是休闲、娱乐和减压。这个群体最为认同彩票的公益性,是倡导公益健康消费理念的主要力量。
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二是中等收入彩民,主要是企事业工作人员和个体工商户,月收入平均3000元至5000元,以25岁至30岁的年轻人居多。这个群体喜欢接受新事物,不爱受制约。他们收入虽不算高,但家庭经济负担不重,最舍得花钱。“凡事皆有可能”,是他们的买彩格言。; ?  G1 \; U1 W% ~' J: j
三是较低收入彩民,也称为目的型彩民,主要由服务行业的普通员工、农民工、退休人员、下岗工人等构成,月收入在1000元至3000元。这个群体的年龄跨度比较大,从25岁至60岁遍及。他们的购彩目的明确,就是改善生活。: u# S, j# b- C0 ?
以目前我国的彩市现状来看,中间部分的年轻彩民,将成为公益彩市的主力军。
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:) :( :D :'( :@ :o
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:loveliness: :funk: :curse: :dizzy: :shutup: :sleepy:
:hug: :victory: :time: :kiss: :handshake: :call:
:) :( :D :'( :@ :o
:P :$ ;P :L :Q :lol
:loveliness: :funk: :curse: :dizzy: :shutup: :sleepy:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory:
:) :( :D :'( :@ :o
:P :$ ;P :L :Q :lol
:loveliness: :funk: :curse: :dizzy: :shutup: :sleepy:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory: :time: :kiss: :handshake: :call:
:hug: :victory: :time: :kiss: :handshake: :call:
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